Advisory Services
Winning in this industry is a prioritization and strategy problem. We help you pick the right buyers, structure deals that convert, and tell a story your customers will spend real dollars on. Every advisory engagement is led personally by Allison.
These engagements cover the most common situations, but they aren’t exhaustive of everything we do. If you don’t see what you need listed below, book a call.
Stalled Deal Session — $4,000
For the deal that still hasn’t closed and you need to figure out what to do
Includes:
Review of all materials and correspondence to date
Insights into how this company is thinking, working, or making decisions today
90-minute problem-solving session with your team
A deal-specific playbook to use with this client in this scenario, within 48 hours of our session
For the deal that still hasn’t closed and you need to figure out what to do
Includes:
Review of all materials and correspondence to date
Insights into how this company is thinking, working, or making decisions today
90-minute problem-solving session with your team
A deal-specific playbook to use with this client in this scenario, within 48 hours of our session
Landscape Report — Starting at $8,500
For anyone entering a new market or new product segment or re-evaluating their competitive offerings
Includes:
Written diagnosis of the problem
Context on how this sector actually operates today
Research into current competitors, pricing models, structural barriers to entry or opportunities, and what or who to watch out for
Initial target list to act on, for sales, fundraising, or partnerships
Go or No-Go Decision — Starting at $25,000
For the decision that’s too close to see clearly:
Questions like:
Should you expand into a new market? Is this commercial structure capturing the right value? Did that policy change create an actual revenue opportunity or is this all hype?
Includes:
Written diagnosis of your current positioning
A fresh perspective on the market landscape and where the potential opportunity lies
Analysis on the market capture and initial pipeline potential
A strategic look at your organization’s technical capabilities and potential warning flags
A final recommendation on whether you should go forward, stop, or wait
A detailed set of criteria for what would need to change for our recommendation to look different
Thought Partner — $9,000/month*
*Scoped to your actual need
We work alongside you on the one initiative that’s stuck: diagnosing why the current approach isn't working, designing what replaces it, and carrying it through until it's actually adopted, with senior judgment applied exactly where the stakes are highest.
Includes:
A diagnosis and plan for whatever's live, revisited as the work moves
Direct, ongoing input as the work develops, not a periodic check-in
Working sessions with your team
Billed at the start of each month, contract length defined by how long it takes to see it through.
If you're deep in an enterprise sale, we’ll help you level up your team without burning through your runway.
Engagements listed here are al la carte. Book a call to discuss your specific needs.
Revenue Campaign — Starting at $16,000*
*Scoped to your actual need
Pick the account you want to land. In 3–4 weeks, we’ll define the right approach to take, who the different internal players are and how to talk to each of them, what to watch for, and the type of deal they'd actually sign.
The Narrative Room — $4,500*
*Three month contract
We sharpen your story before every board meeting, raise, or pitch.
Deal Partner — $9,000*
*Three month contract
Deal structuring and negotiation support across your named accounts: terms, templates, and the strategies to get to signature.
Deal Partner Plus — $15,000*
*Three month contract
Everything above, plus Allison in the room for up to 3 external meetings a month. One client per category, at a time.
Not sure which engagement is right for your situation or not seeing what you need listed above?
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We work with companies selling into enterprise food and agriculture: growth-stage companies trying to land their first major accounts, established suppliers entering a new category or vertical, and founders navigating long enterprise sales cycles for the first time. If your buyers are retailers, processors, CPG companies, or large agricultural operations, we’d love to help you.
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Start with the free diagnostic call. In 20 minutes, we'll get clear on your situation and tell you which engagement makes sense and why. If we aren’t right for you, we’ll do our best to help you find someone who is.
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These engagements cover the most common situations, but they aren’t exhaustive of everything we do. Most real engagements get scoped to your specific situation and can be a blend of what is listed above and other capabilities we have.
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It depends on the problem. It might be a deal strategy memo, a pipeline prioritization with recommended next moves, a reworked buyer-facing narrative, a pricing framework, or a set of buyer personas. We match the artifact to the situation rather than forcing every engagement into the same template. Whatever the format, it's something your team can act on without us in the room.
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Our model is different from fractional hires and standard consulting firms. We work alongside you through the most complex situations, share our thinking as we go, and give your team the chance to run the ball. Our goal is not to pass on frameworks or sub in hours. It's to help build the capability in-house. In the end, we think better companies are built this way. It's why our retainers have end dates.
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From our experience, what lands a deal isn’t the name of the company or even the person that works there. It’s knowing how to talk to them, the right vocabulary to use, or the right partnership structure to put in front of them. This is why we focus on advisory work. We can give you customer and segment fluency that helps you generate leads and win deals. We prefer this model, because it keeps the relationships and the trust with your team and your brand. Don’t outsource that.
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For a Stalled Deal Session, the relevant materials: your pitch deck, deal correspondence, pipeline, and pricing. We ask that you send us anything that gives us real context for what could be happening behind the scenes. For larger engagements, we'll define exactly what we need on the diagnostic call. In every case, the more candid you are, the better the work.
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Stalled Deal Sessions are typically scheduled within one to two weeks of booking, with the written artifact delivered within 48 hours of the session. Retainers begin at the start of the month. We take on a limited number of clients at a time, so if timing is critical, say so on the diagnostic call.
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Yes. We treat everything you share as confidential, and we're happy to sign an NDA before the first substantive conversation. Given how small this industry can feel, we take conflicts seriously and will flag any potential overlap with existing clients before an engagement begins.
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Our expertise is specifically in food and agriculture. The value we bring depends on knowing how each commodity and each link in the supply chain actually does business, which is why we work where we have genuine depth.
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If you're looking for fractional c-suite support or other types of consulting engagements, we are happy to put you in touch with our friends that do this kind of work.
FAQs
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